Remember the last time you saw a product on sale, for LESS than the price you could buy it for wholesale? It makes your blood boil, causes you to become a keyboard warrior in any facebook group you can asscess, and generally, makes you feel lik sh*t.
All this hard work that you’ve put in to building a reputable, ethical company, with sales staff that love your customers and are passionate about what they sell. It all goes out the window, if a customer can buy something retail, cheaper than you can buy it wholesale.
Or, does it?
There are many reasons why retailers sell below cost (or below the cost you could buy it for), so instead of being outraged, let’s take a look at how to leverage loss leader products.
So what are loss leader products, and why do stores waste time and money, having them?
Loss leaders are designed to draw you in, with the lure of a bargain, and the strategy to sell you more.
Watch full episode here