When it comes to online shopping, it can be a customer’s worst nightmare, seeing the same description over and over. When that happens, al a customer has left to choose on, is the price that you’re selling the product for, or what other products you happen to stock, that your customer might be looking for.
Two pretty tenuous reasons for a customer to shop with you, rather than your competitor, right?
So it’s time to stop copying manufacturers (or even worse, another website’s) product descriptions.
In this post-holiday lull, now is the time to review the products on your website.
Creating your own, unique and individual product description will not only delight your customers, as an added bonus, you’ll also get added “Google juice”, because Google LOVES unique content.
So here’s my 5 minute hack to make you a product description-copywriting ninja
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