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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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Now displaying: Page 1
May 2, 2024

Want to know the secrets to getting 25 times your money back from Google Ads? 
Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. 
He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. 
I grill Raj on their specific tactics, from keyword research to site changes to budget allocation. 

You'll be on the edge of your seat learning new tools and techniques to boost returns. 
Did you know dynamic campaigns could transform results? 

Find out just how on this episode, along with actionable tips to up your game against competitors. Don't miss my informative discussion with Raj - you'll leave with strategies to take your Google Ads to the next level and grow your bottom line.

Apr 26, 2024

Are you working yourself to the bone for your business with nothing to show for it?

Do long hours and no life have you on the fast track to burnout?

In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales in just 90 days without sacrificing your family or your sanity.

 

-- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW <<--

 

Don't be the business owner your kids will regret - learn to balance work and life so you can have it all without losing yourself in the process.

Apr 19, 2024

Yesterday marked my 20th wedding anniversary.

I met Ed in a pub, after getting some life altering news.
We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met.
No, I wasn’t pregnant.
Yes, his parents asked “who to” when he said he was getting married…


What the heck has this got to do with how much you should be earning?

 

-- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW <<--

 

Well, when you get married fast, you need to get on the same page fast.

So we went to see a financial advisor,

And what happened in that 3 hours + session, turned out to be one of those 

”when you look back that was a pivotal point in my life, but I didn’t know it at the time” moments.

Find out what happened and how it changed my mindset about how much I REALLY should be earning to live my dream life (and perhaps you should too).

Apr 12, 2024

In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost.

** Sign-up for the challenge here.
Apr 5, 2024

Back when I first opened my business, the economy looked a lot like it does now.

It was the Global Financial Crisis, people were tightening their belts, interest rates were rising…

But there were still things that would sell.

And for me, it was these super cool wet/dry bags that i used to import from America

(fun fact, nearly 20 years later I STILL use those same bags, but I digress).

I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping prices and import duty, I had no idea how one of my competitors could still be selling them for $29.95.

What were they doing, that I wasn’t?

Click to find out

>> Want to Double Your Sales in 90 Days? Join my FREE Challenge here <<

Mar 29, 2024

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?

Back when I first started out, I was so naive about finances.
Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).

Register >>HERE<< for my free 5 Day Challenge, How to Double Your Sales in 90 Days!

So in those first years of business, I was not only looking for a coach and mentor, but someone who could help me focus on the money side of things.
The truth is, that accountant / business coach didn’t help me make more money or become more profitable.

I felt utterly betrayed. How could this have happened?
I blamed my accountant /business coach.
I blamed my bookkeeper
I blamed the economy (after all it was a Global Financial Crisis)
I blamed the media, and the government

I'd been paying for so called expert advice, so why did no one tell me there were problems that needed to be sorted or help me devise a plan to make sure that we could weather the storm???

This episode is a must for any business owner who has wondered if they can really trust the 'experts' they hire. Whether it's the marketing agency you felt ripped you off, or the accountant that never told you you were teetering on the edge of bankruptcy...

Mar 22, 2024
Mar 14, 2024

Discover the one weird trick freight companies DON'T want you to know!

Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year.

Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work.

Listen now to learn the freight industry secrets that could save your business!

Mar 7, 2024

TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!

 

Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity.

I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys!

(not that I’m suggesting Ms Swift owns the latter…)

Billionaire Swifty can sell your products - for free.

 

Want to know how?

 

Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can be your secret weapon in getting your brand, and your story, the kind of attention it deserves.

 

Chriss Mannix of Soda Communications has got the GOODS.

 

After 25 years in the PR game, her no-bulls*** approach is just the wisdom we need to use PR smartly to maximize our business’s opportunities.

 

Wisdom like: 

  • What Taylor Swift has to do with your brand’s golden PR opportunities

  • What makes news, and how to make your story newsworthy 

  • The tiny changes that can turn a closed media door into an open platform

  • Turning negative online complaints into positive (spin!) opportunities

  • How to position yourself as THE expert to have on call, time and time again

  • Where too many business owners are wasting their marketing $$

 

There’s no reason the next Apple News alert you get can’t have your business’s name on it.

 

Listen now to find out how YOU can sell more with Taylor Swift!

 

Feb 25, 2024

Scale your retail business with marketing secrets from Lululemon and Pottery Barn!

Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing. 

Feb 16, 2024

In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.

Feb 9, 2024

If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business.

Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are close on its heels.

In this episode, we’re looking at how these 4 B’s feed off of each other, what we can do to keep them away, and what’s at risk if we don’t take them seriously. We can’t afford to be silent about these risks. And you can’t afford to miss this conversation.

 

Feb 2, 2024

Tired of small profits and imposter syndrome?

In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers.

Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!

Jan 26, 2024

Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?

Jan 12, 2024

As my business have grown, my views on spending has definitely changed.

In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level.

Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!

Jan 4, 2024

What’s cheaper - keeping a returning customer or finding a new one?

 

Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.

 

And around here, we do things the easy, smart way, not the difficult, expensive way.

 

I first shared this conversation last year, but it’s so important that I’m assigning it to the top of your 2024 listening list…

 

… Because if you don’t understand your customers AND the value you bring to them, then you’ve got some big problems on your hands, my friend. 

 

Problems like old stock clogging up space. Empty promotions cost money, not generating profits. Unstable cash flow that keeps you up at night. No sense of where it is you’re going, or how you’re going to get there.

 

In today’s episode of the Bringing Business to Retail podcast, I’m giving you the tools you need to keep your customers shopping every day of the year, even in the chance of a recession. 

 

These strategies have nothing to do with the news headlines, and everything to do with the value you offer. And guess what? That’s always going to be in your control.

 

Dec 28, 2023

Some of my favourite retail and eCommerce origin stories go like this:

 

Someone stumbles across a problem when they’re trying to buy a product.

 

They search high and low, but they can’t find a solution to what they’re looking for.

 

So…

 

… They make the solution themselves!

 

Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born.

 

Kids’ clothing is a highly competitive niche with all kinds of low-quality, cheap items - so how was Dionne able to build a killer business that generated more than $30,000 of revenue in just a single weekend?

 

She found Scale Your Store, and she listened to every secret we had to offer about how to do exactly that.

 

In today’s Bringing Business to Retail episode, Dionne’s spilling her own secrets about how she was able to not only launch a brand into a highly competitive industry but one that had a full-time salary built in from the very beginning. 

 

Plan your own sell-out weekend in 2024 with this overload of tips and tricks - we won’t even chase you for commission!

 

Dec 21, 2023

I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. 

In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.

Dec 19, 2023

For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down.

But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there.

Visit, sure. Live, no.

In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we reach the end of this year.

If you're feeling like 2023 was a bit (or a lot) rough - here are my words of advice... the breakdown often comes before the breakthrough. You may not see the breakthrough coming when you’re in it, but little by little, it’s on its way.

 

Tune in to this podcast episode to find that there's a light at the end of the tunnel.

Dec 7, 2023

Ok, I’ll admit it: I’m a total TikTok skeptic…

 

… At least, I was until today’s episode, when my guest Tom Moult changed my mind for good!

 

If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table.

 

In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares 3 simple tactics that will convince even the biggest cynics amongst us. 

 

Because TikTok isn’t just another social media platform. It’s a total revolution in customer engagement. 

 

Tom’s here to tell us why an organic presence is the most important investment you can make (yes, before diving into paid advertising!), as well as the secret weapon of a cascading ad strategy that’s alllllll about driving up those results. 

 

So you can either keep thinking TikTok’s just a throwaway platform that’s not for you…

 

.. Or you can steal Tom’s secret strategy and see ACTUAL cash in your bank account from taking it seriously. 

 

This episode has everything you need to leave your doubts behind and start winning on TikTok. You can’t afford to miss it!

 

Nov 30, 2023

The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business…

 

… And if you’re not using them, you’re leaving money on the table. 

 

Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal. 

 

Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible.

 

Jump into this week’s Bringing Business to Retail podcast episode to find:

 

  • How to set goals (and why you need them)

  • The promotions that can really shake things up

  • Why you don’t need to discount to boost your sales

  • The secret weapon you can use ALL year-round to create urgency (how does a 300% increase on last year’s results sound?) 

 

The hardest decision you’ll have to make is – which one are you going to use first?

Nov 26, 2023

Ever found yourself in the midst of a pushy sales conversation?

 

It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale?

 

I don’t know about you, but it’s a big no from me.

 

There’s a reason sales have such a negative perception around them. Most salespeople?

 

They suck.

 

They’re trying to push a sale, all without actually understanding the person they’re talking to.

 

Their customer isn’t a human - they’re just another number, and another opportunity to make more $$.

 

Being good at sales DOESN’T mean being good at being pushy.

 

In fact…

 

… it’s the total opposite.

 

In this week’s episode of the Bringing Business to Retail podcast, my guest Bob Marsh takes the whole sales process off the table and reframes it: now, we’re giving customers the ability to make decisions about what they ACTUALLY want… and when they can do that, they BUY MORE!

 

Your job is to help your customer make a decision. It’s not to pull the wool over their eyes and trick them into spending money with you.

 

If you’re sick of feeling ‘salesy’, you can’t miss this. Enjoy this episode and leave the sticky sales agendas behind!

Nov 17, 2023

Why are we so quick to devalue our own products?

Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom.

In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business.

She shares her journey navigating the highs and lows, and preparing her business for a successful exit within just one year. Catlyn gets real about the money struggles and mindset shifts she battled, from giving too many discounts to not tracking marketing ROI.

She also shares her top tips on delegating tasks, staying focused on strategic work, and avoiding the busywork trap.

Whether you're just starting out or are a seasoned business owner, this episode is packed with practical insights from the front line. Tune in to learn from Catlyn's journey of turning challenges into opportunities for growth.

Nov 9, 2023

Do you know the four things you need to do to triple the value of your business?

Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream?

Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set your business up for a potential future sale for a price that’s not just satisfying… it’s sexy. 

Dive into this week’s episode to discover the 4 things you need to triple the value of your business.

 

Nov 2, 2023

Your customers don’t care about your products.

 

After all, why should they? 

 

In a world full of countless product options, yours is just another one they scroll past.

 

Your job, as a retail or eCommerce store owner, isn’t to find the best products.

 

It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’.

 

On this episode of Bringing Business to Retail, I’m joined by powerhouse John Chan from Berge Farrell to talk about the secret weapon you have in capturing your customer’s attention: packaging.

 

 As the most overlooked and least utilised owned channel, packaging is the sales activator you’ve already got lying in your hands. It’s your walking billboard, the first touchpoint your customers have that sells your overall product experience. 

 

We’re talking about how packaging is your silent salesman, what you can communicate through design, the shopper vs the consumer (and how you can meet their different needs and desires),  strategic packaging for retailers, and how you can stand out in the crowd through thoughtful packaging tweaks. 

 

Dive into this episode and hear John and I spill on how you can revamp your packaging to influence your customers’ buying decisions - more yay, less nay!

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