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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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Archives
Now displaying: Page 2
Oct 26, 2023
If you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website?
 
In the always-changing world of retail and eCommerce, you’ve got to be nimble to grow and survive.
 
I’m taking a nimble approach to hacking your customer growth with these three under-used, overlooked strategies to get more customers without spending a single dollar:
 
Cutting through the noise isn’t about a bigger ad spend.
 
It’s about knowing who you’re looking to reach, why, and what will make them pay attention. 
 
Jump on into this episode and find new ways to grow your customers without increasing your spend - you’ll be amazed at what you can achieve!
Oct 19, 2023

If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table - 

and there’s NO chance for a do-over.

With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets…

… But spoiler alert that’s not what the data is saying

SPENDING IS UP! 

And customer wallets are indeed open. 

Our Retail Academy retailers are telling us about record-breaking months in their retail and eCommerce businesses in every single one of our weekly meetings. 

They’re KILLING it across the board. 

I went digging into the data to find out HOW, and the numbers I found won’t just surprise you, but they’ll completely change how you approach the holiday shopping period. When 70% of your income can take place in just a few short months, this opportunity is just too big to miss. 

Join me in this week’s podcast to look at what you need to do RIGHT NOW to set up your profit and revenue for the next 12 months. This is not a drill!

Oct 12, 2023

I can’t believe I got to interview a guy who looks like The Rock, only to find that his whole background was JUST like the Rock in Ballers - only instead of NFL players, he’s helping eCommerce businesses to make millions! What a perfect storm!

Ok, to be honest, I don't have a crush on The Rock… but I’m absolutely giving my guest for this week’s episode, Wayne Richard, kudos for building a massive money empire.

If you want to learn how to make money, hit play right now. You’ll get all the secrets you need from Wayne ‘could-be-the-Rock’ Richard, and then some. The co-founder of Bean Ninjas, Wayne’s never met a financial problem faced by an eCommerce business he couldn’t solve. Grab your notebook, people - Wayne isn’t here to play, but he IS ready to spill the beans (see what I did there?).

Oct 6, 2023
It's 7:59 am, and I'm just about to hop on to our daily team meeting. Our meetings are pretty light-hearted, we share a joke, walk through issues that have come up and review what's happened over the last 24 hours.
When my coach told me I HAD to implement them, I did so begrudgingly.
But, he was right.
Daily team meetings have changed our business and really increased team engagement.
But I got a little complacent...
Because the meetings were going so well, I stopped looking at our daily CEO dashboard.
Cue end of month, I grabbed the figures and I was a little shocked that half of them were missing.
It was at this point, I could have gotten really annoyed and called the team to task.
But the reality is, leadership is my job.
And when the team don't perform, it's my responsibility.
 
Learning to become a leader isn't like learning your times tables.
It's a trial and error thing.
There will be times when you slip.
There will be things you suck at but still have to do.
SO I wanted to share with you the 4 areas of leadership that I find myself tripping up over and over again, through the 15+ years I've been in a leadership role.
To show you that even though I've been doing this for years, I still sometimes get it wrong.
BUT, a great leader knows the signs and corrects the course as soon as possible.
So the team stays on track.
And they respect you for it.
Sep 29, 2023

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)?

Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).

Sep 22, 2023

Who doesn't want a sale?

As a consumer, its always a yes! But as a business owner, its usually a no. But there will sometimes come a time that you need to get rid of your stock and get that cashflow boost to get new things in.

Join me and Ashley as she shares how she got rid of her stock and generated $60,000 in just a few days!

Sep 15, 2023

Who doesn't want to make $17,500 in just 5 hours?

Listen to one of our conversations over at the recent The Retail Academy Live and find out how Cynthia made this happen!

Sep 8, 2023

Have I ever told you the story about how I hired someone to work in my shop, and about a year later, found out she’d started her own online business the week after she got the job in my store.....essentially selling the exact same stuff?

 

Find out...

-why she WASN'T a bad hire

-who to hire as your business grows

-the simple equation for the right hire (almost) every time

 

Aug 22, 2023

Last week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business.

 

She was doing well...

She had significantly increased revenue since purchasing the business...

She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement.

 

I'll admit, it's always heartwarming and flattering to hear someone say they get value from the podcast.

But, even though I had that warm fuzzy feeling in my heart, ALARM BELLS were going off in my head...

 

Because this was THE EXACT SAME SCENARIO that I had once found myself in. And it was one of the worst days of my business life.

 

Listen in for what happened next.

Aug 4, 2023

Want to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?)

In this episode, you'll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.

Jul 28, 2023

Saying no is challenging, and to be honest, it made me feel like a failure.

But I'm here today to tell you that if you want to say no to the same things I've said no, the world doesn't end. You might actually find yourself thinking, I should've done this a long time ago.

In this episode, I'll share with you that 5 things I've said no these past few weeks and how it helped me.

Jul 19, 2023

Lately, I have been seeing too many bad stories about businesses sending products to influencers, but got NOTHING in return.

We're too obsessed with using influencers.

Its time for YOU to think of yourself as an ambassador! Find out how you can increase your sales through YOU!

Jul 7, 2023
Cindy Gersch believes that even if you're at the worst possible place, you can still dig your way out of it and make your dreams come true.
 
No stranger to facing adversity and setbacks Cindy and I spent our time together talking about what happened when her entire world collapsed and how she used the experience to evolve her skills from a corporate career into business ownership.
Jun 16, 2023
The simple fact is, I'm good (some may say, great) at making people money and scaling businesses.
 
It's my Superpower.
 
But, I can give you all the (proven) strategies in the world...
 
What I can't do, though, is MAKE you implement them.
 
Changing the way you think, being receptive to change and let's be honest, being damn right vulnerable when it comes to MAKING HARD DECISIONS, is why most people simply stay stuck.
 
They don't want to feel uncomfortable.
 
They avoid making those hard decisions.
 
But Mavis, she deserves a freaking medal for plowing through uncomfortable, being open, honest and vulnerable, in her determination to scale. And she's going to share her story with you.
Jun 9, 2023
It’s not very often I’ll tell you to take financial advice from a teenager.
 
But, this is one of those moments in life, where you think, “OM, I did ok at this parenting thing”
 
Not only did you teach your child something valuable, BUT THEY LISTENED!!!!
 
This conversation with my teen is worth sharing.
Can you celebrate this proud parenting moment with me...please!
 
Listen in and share this rare moment (who knows when it will happen again!)
Jun 2, 2023

If you are still wondering how to move your stock, then you SHOULD listen to this week's podcast.

Dionne walks you through everything she did to create that CRAZY SUCCESSFUL sale that has people lining up around the block and waiting 2 hours to pay!

May 27, 2023
I don't know about you, but over the pandemic, my spending habits changed. A LOT.
We bought a lot of food. Not just groceries, but things like the fanciest ice cream, because cooped up in a house, unable to leave, we had to find the "fun" in the mundane.
Fast forward a year and it feels like once again, we're changing our spending habits.
But are people still buying the fanciest ice cream? And avocado on toast?
Like most people, you're probably very critical of where you're spending your money (at home and in business).
 
Just like you, your customers shopping behavior may have changed and you might be wondering WHERE can you find those people who are cashed up, or at least spending on what you sell?
 
In this episode, Michael and I sit with our virtual cup of tea and discuss how to effectively find, connect with and convert those elusive, yet eager, spenders and be able to thrive in today’s competitive market.
May 23, 2023

Here’s how I made our Scouts fundraiser MORE money, increased their profits, and made life easier for their customers.


Best of all, you can do it too.

May 15, 2023

I’m going to talk about something really controversial, and I may get some haters for it.

 

6-figure goal. Then 7 figures.

 

The magic million.

 

When I ask people why - it's more about the vanity metrics, or that society has built this urban myth that 7 figures is the golden land but I want to break it down and tell you why $1M isn’t enough.

May 5, 2023

Prepare to improve your marketing game with this episode!

You'll be eager to try out Jason Williamson's creative yet practical and actionable strategies to draw in new customers and help boost your sales. 

Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you'll learn how to be able to respond favorably and use it more effectively.

Join me and Jason, as we talk about one of my favorite marketing tools. Don't skip this enlightening episode and find out what it is!

Apr 28, 2023

Have you ever jumped on a trend and it didn't sell the way you wanted?

Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.

 

 

Apr 21, 2023

I have to admit I thought chat marketing has died.

It was only until Daniel Pinne and I had a conversation about how chat messaging will not piss people off and increase your sales as well.

Apr 14, 2023

My passion is to help independent retailers like YOU to have a profitable retail business – without burning out.

Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey.

In this episode with Ecommerce Profits with Joshua Chin, I shared how I developed the five pillars of retail success that help build a profitable retail brand, and how to outperform competitors with your pricing.

Apr 8, 2023
Change doesn't need to be big and world-changing. It can be tiny tweaks that can compound and grow your business overtime.
 
Find out in this episode what are these small things, why we shouldn't resist change, and why do we need to slow down in order to scale your business.
Mar 31, 2023

Ugh, creating content for social media is SUCH drain - are you with me on this?

Well, if you're anything like me, then today's episode with Jenn Donovan is going to help you avoid the hassle and create content with ease (ok, maybe not ease, but less struggle!)

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