I'm guessing you've often asked yourself how you can make more money. But have you ever asked yourself why you're not making the kinds of sales or generating the levels of revenue you need to make your business truly successful?
You probably believe the answer lies in simply increasing your social media traction or aiming for a bigger marketing budget - after all, that's what all the big guys are doing. In this episode I'm sharing why neither of those strategies are a magic fix and what will actually help you hit your revenue goals.
Tune in to discover more about busting out of poor shopkeeper mode and what actions you need to take to really boost your sales.
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The start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you.
When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to help you transition or grow? Or if they are just another bright shiny thing to distract you from the real work you need to be doing?
In this episode, we're digging into the most effective ways you can assess new opportunities and make sure you invest time and energy into those that are going to bring you closer to your goals.
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Nobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are.
Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market. You need to be offering something with more impact if you want to attract and keep a loyal customer base.
In this episode, I'm sharing why your customers are shopping with your competition and the number one thing you need to do be doing differently to stop it from happening.
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Every now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers.
Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exactly what Jill did and how you can do exactly the same thing in your store and get the same awesome results.
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Are you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...?
In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be smarter, or richer or more committed. You just need to do this one, single thing. Join me to find out what it is!
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It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment.
If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode.
Plus you'll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.
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Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.
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Ever wondered what goes on in our Scale Your Store Live sessions? In this episode, I'm giving you a sneak peek inside one of our bonus training calls and sharing one hot strategy for getting more customers to buy from you, even during the busiest time of the year.
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One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store.
In this episode, we're going to spill the beans on exactly what Emma and Sam did to move thousands of dollars worth of stock that was choking their cash flow and stopping them from investing in products that their customers actually wanted. And how we tackled their concerns around cheapening their high-end products or turning off their dream customers with substandard products.
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Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can’t do it all at the same time!
With Diane’s guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, and a member of the Board of the International Association of Sales Trainers.
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Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar.
Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable them to move their business forward if their own mental health or those of their employees is suffering.
As more and more teams operate remotely Michelle shares strategies around fostering trust and connection with staff in a remote workplace. And helps outline the balance between showing up as honest and vulnerable, whilst at the same time modeling good emotional health care for others in our communities.
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If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero.
In this episode of Bringing Business to Retail Brandon and I talk about the power of brand messaging and getting aligned with what you as an entrepreneur are good at and focusing on connection and service with your customers.
We cover leaning into what your customers are asking for and how important it is to also focus on bringing the money in.
There are so many takeaways in this episode, I can’t wait for you to listen in.
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Real estate investing has been part of Brad’s life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly added several more.
His experience includes management of hotel and vacation property, development of retail and hospitality space, and raising capital from both domestic and international investors. He's been exclusively focused on capital raising for commercial syndications since 2017.
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Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store.
When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.
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Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably.
Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste.
On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.
I can't wait for you to join me for our conversation about building a highly engaging customer experience through collaboration, collection and connection (all the C's!).
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Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success?
In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can’t wait for you to join us.
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Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there.
What was their secret and what wins and challenges they encountered on their way to success?
In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you!
She also shares the importance of investing in herself and how it made her business thrive.
I know you are going to love hearing Stephanie’s journey!
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Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless?
It's easy to let yourself believe they got lucky. Or know something you don't. That they went to a different school. Studied more. Had a raft of investors or a rich benefactor.
I want to let you in on a secret. It's got NOTHING to do with luck and EVERYTHING to do with mindset.
In this week's episode, I'm sharing the TOP THREE mindset changes you need to make to scale and grow your retail or eCommerce business. I think they might surprise you!
Listen to the full episode here
It’s no secret that buy now-pay later a has changed the retail landscape forever, but most retailers see it as just another payment gateway like PayPal or Stripe, but one that costs more! So, is there a way that you can create a win/win?
A win for your customers who love using buy now-pay later and a win for you, the merchant who, let's be honest has to absorb these costs. Today I've got George Bland from Klarna - one of my favourite buy now-pay later providers, to talk about how you can leverage your relationship with the buy now-pay later payment gateway providers.
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Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs.
Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business is financially healthy. Discover;
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Genevieve Piturro, is the author of 'Purpose, Passion and Pajamas' and the Founder of the Pajama Program.
She was a successful television marketing executive until she dramatically changed the direction of her life.
After asking herself the question "If this is the next 30 years of my life, is this enough?" Now her work and her passion are to help empower people to create a more fulfilling life and be a more purposeful and impactful leader.
In this episode of Bringing Business To Retail, Genevieve shares with us her story, one poignant moment and conversation that helped her find her purpose and shares with us her tips on how you can do that in your life and your business too.
I can't wait for you to join us.
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Are you tearing your hair out, spending money on Facebook or Instagram Ads or perhaps both and getting poor or even worse, no results?
Is what you have been doing, no longer working? Well, the fact is that what you have been doing isn’t going to work anymore. Fear not, in this episode of Bringing Business To Retail I cover everything you need to get your Facebook Ads working hot for you right now.
Let’s dive in!
Excited but still feel like you need a little help?
Check out how we can implement and manage your ads for you by heading over to our website https://salenaknight.com/services/. Scroll down to Facebook Ads Strategy and Management.
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When was the last time you audited your customer experience?
Does it measure up or does it fall short?
In this episode of Bringing Business To Retail I’m sharing how you can turn your customers from just happy customers to drumbeaters – customers that shout your praises for you!
I walk you through 4 tips that integrated into your customer journey will make your customers feel like royalty, return time and time again and tell the world about it too!
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Does the idea of adding another pop-up on your website make you shudder?
You’ve probably experienced many websites that bombard you with the same repetitive pop-up every time you click through to another page - annoying as that might be, it doesn’t mean you should forgo pop-ups on YOUR website.
In this episode of Bringing Retail To Business episode, I share with you 4 pop-ups guaranteed to increase conversions, NOT annoy your customers and provide a better customer experience.
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