Have you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't?
On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them.
After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your highly successful retail or eCommerce brand even further.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
If you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time.
Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn't go perfectly.
After the show, I'd love you to join the conversation or simply stay in touch at Facebook and Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Over the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply.
As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just the big retailers, over supply is a very real threat to retailers of every size.
In this episode I'm sharing the pros and cons on the most popular strategies for moving stock in your retail or eCommerce store so you can get clear on the options you have for your inventory and the inventory flowing into the market place from other retailers.
After the show, join the conversation or simply stay in touch at Facebook and Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
For many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship.
In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your biggest financial priorities.
After the show, join the conversation or simply sy in touch on Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Last week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services.
Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer.
Whether you're new to eCommerce, thinking about starting an eCommerce store or have an established platform, join me as I talk you through how this roll out will impact your retail business moving forward.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
Have you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox.
In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School.
Together we explore the benefits of hiring freelances and VAs, how to bring remote staff into your business, where to find them and how to interview them. We dive into the management process and how to make a remote team feel connected to your vision and your business.
If you've been exploring ways to grow your team and want to avoid the common pitfalls. Or have a remote staff but are sick of flaky hires or losers who stop showing up after a couple of weeks; this episode is for you.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
You started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy.
And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what?
On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take to move what you have, closer to what you want and explore why being happy with Average will stop you from realising your dreams.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
You've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels.
I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically designed for retail and ecommerce businesses.
This is the guilt free alternative to mountains of standard issue courier bags.
Kate and Rebecca join me and share the motivation behind their business, how they're offering retailers and ecom businesses an alternative to standard plastics and how you can make a positive impact with even the smallest of business decisions.
After the show, join the conversation or simply stay in touch at Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
For more click here
With the price of Facebook ads going up, you want to ensure that you’re getting the most bang for your buck.
By using inbuilt Facebook ad functions that you might not have known even existed, you’ll be able to optimise your ad spend, and get better ROI.
In this episode, I‘ll share 5 simple tools that don’t cost a thing, to help you do exactly this.
For more click here
You've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be?
I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe.
Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry into an online market place or as an additional distribution channel for your existing retail business.
After the show, join the conversation or simply stay in touch on Facebook or Instagram
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Product Descriptions That Sell Business Builder Workbook. Grab yourself a copy and start creating profitable product descriptions at a fraction of the cost of a professional copy writer. Find it in the Retail Academy Store
There's a lot of bleak out there in the world at the moment. So I'm bringing you a spot of positivity! This week on Bringing Business To Retail I catch up for a virtual coffee with my friend and editor of Inside Retail Magazine, Jo-Anne Hui Miller.
Join us for a good old chin wag about where consumer behaviour is at right now, where it's headed post 2020, what buying and shopping habits consumers are going to pick up during their time in isolation (what will stay and what will go). Like a good coffee date, we go all over the place!
After the show, join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
Got some spare time on your hands? I'm opening up my breakthrough series. Head over and reserve your place. https://salenaknight.com/breakthrough
Are you a stats person or a sick your head in the sand type? Overwhelmingly most retailers tell me analysing statistics regularly gets put in the too hard basket.
But can you afford to just stick your head in the sand, when it comes to the health of your business?
In this episode I'm sharing why statistics are so important to the future of your store and defining the five stats you can't ignore, if you want to grow your business.
After the show, join the conversation or simply stay in touch on Facebook and Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
Ready to learn more strategies to scale and grow your retail or eCommerce business? Check out our courses and resources at the Retail Academy Shop
For more click here
Live from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy.
In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people.
After the show, join the conversation or simply stay in touch on Facebook or Instagram.
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab your copy and start reconnecting and communicating with your customer via email. Find it at https://theretailacademy.net/shop/
For more click here
It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"?
In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore;
- the importance of building a community away from the changing sands of social media (ie via your email database)
- ways you can genuinely connect and help your customers during this time
- why understanding your customer is pivotal to every piece of content you produce
- how to get people to look at your emails, open them and click through to purchase
For more click
Now, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times.
Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role she has carved out for herself.
At short notice, Julie kindly agreed to chat to me this week about Unleashing Your Inner Leader. We cover a lot of ground. Including;
- how long it took her to become the CEO of her business
- the differences she found between independent & corporate retail
- how they've built the best team for their business
- the importance of defining your purpose
- why experience & failure make you a great leader
After the show, join the conversation or simply stay in touch at Facebook [https://www.facebook.com/thesalenaknight] or Instagram [https://www.instagram.com/thesalenaknight/]
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab a copy today and start leveraging your customer database https://theretailacademy.net/shop
For more click here
Covid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty?
In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month our feature product is my workbook Re-engaging Your Email List. Sick of sending out emails that only get opened by a handful of people. Re-invigorate your database with this easy to follow step-by-step workbook. Find it at https://theretailacademy.net/shop/
For more click here
Inside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Re-engaging Your Email List Business Builder Workbook. You can grab your copy today to work step-by-step through the strategy required to reconnect with your email database. Find it at https://theretailacademy.net/shop/
For more click here
Live from Inside Retail 2020; Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do.
In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill.
Thanks to our friends at Inside Retail Live for permission to record this session.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/
For more click here
In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they're ready.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/
I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive
For more click here
Did you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store.
Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey.
On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over.
After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/
The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.
This month's feature product is my Recovering Lost Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/
I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive
For more click here
Do you think customer database is usefull or useless? Do you have your own customer database?
In this episode we will talk about benefits customer database can bring you. You can get more sales and more profit just if you ask your customer to join your customer database.
I shared in this episode a lot of information so starting from today you should build your customer database.
As a business owner, you’re constantly juggling balls. If you’re just starting out, there might be more of those balls to juggle, but as you grow, even though you can delegate and outsource, there are still balls, and even more juggling.
So today, I thought I’d share with you the top apps that we use in our business and that my 1:1 clients have had success with. The ones that have helped boost sales, increase engagement, streamline systems, and generally make life easier.
For more click here
Understanding your customers; when they shop, how they shop and of course what they want to buy, is a vital component of running a successful retail or ecommerce business. In this episode I'm sharing four COST FREE ways you can discover more about your customers. And the ways you can use that information to drive more traffic to your store, increase your social media presence, create effective SEO and deliver the goods and services your tribe are looking for.
For more click here
Feel like you're a slave to your business? Work hundreds of hours but pay yourself for only a fraction of them? In this episode I'm exploring when and how to start drawing a wage from your business and sharing strategies to ensure you earn an income AND stay solvent, even if you haven't kicked all your financial goals.
Listen here
In this week's podcast episode we have one specific topic to talk about. It’s all about a national crisis. You will have a chance to learn:
All of these and many other useful tips you will learn if you listen to this podcast episode.