How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that's NOT going to work this year)?
Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).
Join me in this fun episode and find out how to attract the worst customers ever!
Today, I’ll be sharing with you 11 ways to attract a Karen! (hopefully that's not just an Aussie phrase - google it)
You’re probably asking why right? Well, if you're feeling stuck, or you're not quite sure where you should be putting your focus, this episode is for you. I'm flipping things up, which might be just what you need.
This is my super fun episode on how to make more money!
Making money is a non-negotiable in business.
No money, no business. Simple.
But too many retailers approach making money as something that's difficult when in reality, it's not.
Former vintage clothing appraiser (I mean, how cool is that for a job!) Aimee Lopez and I will chat about how to do exactly this.
I will say, if you have a chance to watch the video of this, it's well worth it, because Aimee is THE most expressive person we've had on the show, and you can't get the full effect of the awesomeness of this episode in audio alone, but we'll try super hard to!
Covid definitely upped the game when it comes to online shopping. And the biggest customer complaint is always around delivery.
Good fulfillment solutions not only affect your customers, but they also affect YOU!
Great fulfillment solutions can help you save you thousands, through actions like efficient picking and reduced freight costs
How to leverage your entire network for delivery, combining distribution centres with stores acting as fulfillment locations and even leveraging fulfillment from suppliers and drop ship providers.
In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Matt Neale (CTO, EstarOnline) and Nick Blatt (Head of Ecommerce & Digital Customer Experience, Chemist Warehouse) in this episode discussing the art of fulfillment.
We've heard about eco friendly products, sustainable marketing, etc. But what is circular economy, really?
With production and consumption hitting the limits of natural resources and the ever-increasing waste problem, the age of circular economy is here. Customers are becoming more conscious about their product consumption and waste reduction.
In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I’m joined by Yasmin Grigaliunas (CEO & Co-founder, The World’s Biggest Garage Sale) and Kirsten Kore (Co-Founder/Co-CEO, DesignerEx) in this episode.
Ever wondered how some businesses just seem to be an overnight success and others are still pootling (yes that's a made-up word) along, year in and year out?
Last night, over pizza and wine by the beach, my friend Gina asked me why I thought some business owners succeed and others don't.
Find out what I told her.
Keeping customers coming back to shop with you is so much easier and cheaper than marketing to and attracting a constant stream of new customers.
In this episode, I'm sharing how you can dig in and really understand both your customers and the value you bring to them that will keep them shopping with you when they may be tightening their belts or limiting their spending.
Want to know how to turn a family business into a multi-million dollar business, and the country's largest online store in your industry, well, that's the story you want to hear, right?
And doing it with NO outside investment - that's certainly an achievement. One that Dean Salakas is happy to share, so you can do it too.
** There are 9 strategies I use when helping retail/e-comm businesses move their stock fast so they can reinvest that money into new business. Head over to http://salenaknight.com/stock to know exactly what those 9 strategies are and how I use them.
You've been there, right? You've asked someone on your team to do a task, you come back and check...and it's not done.
Why oh why won't people (aka, our staff) just do as they're asked?
The fact is, you need your team. You can't grow without them.
But if you've ever felt frustrated and like it's just easier to do things yourself, you NEED this podcast episode.
For today’s Bringing Business To Retail podcast, Daniel Murray will help you understand why your staff do what they do.
HINT: it's probably NOT the reason you think.
He’ll show you a completely different perspective that builds an intentional culture for your staff to be the team player that you (desperately) need.
Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products...or one that just takes your money?
If your suppliers aren't helping you grow, it might be time to move on and find new ones.
Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.
In this week’s episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she's actively working with her retailers when it comes to marketing.
Masha Titova is a Designer, Founder, and Consultant in the luxury retail space. After working for companies such as Marc Jacobs and Kanye West’s Yeezy Brand, she set off to create a luxury lingerie brand called TITOV.
Her vision focuses on lingerie that is comfortable, but still sexy. Pulling from inspiration from her own life living in major cities, she’s able to cater to a unique customer with one-of-a-kind designs.
During her time receiving her MBA, she began helping companies launch as well as joining the board of a non-profit, MPerfectly. In her spare time, she is a mentor at her alma mater and is a teaching assistant for Scott Gallaway’s new company, Section4.
Born into the Internet era and raised on social media there's no denying Gen-Z will have a pivotal impact on the retail industry.
In collaboration with the National Online Retailers Association, in this episode of Bringing Business To Retail, I'm joined by Kim Zorn the Global Performance Director at youth fashion label Princess Polly where we Decode Gen-Z.
With a background in marketing and digital media in the UK, US, Asia, and Australia Kim oversees over 20 organic and paid media channels for Princess Polly and has been tasked with optimising and scaling existing channels whilst working on global expansion.
Do you struggle with how to sell your products?
Do you find yourself giving discounts to people who don’t ask for them, or feeling like you HAVE to put in extra items when someone orders?
I’m sure you’ve got great products, so imagine if you (and your team) could be sales ninjas AND be completely authentic.
Find out how to tap into your Soul Language with Lisa Dadd.
Wondering why your sales seem ok, BUT there seems to be less money in your bank account?
Find out why and how to fix this fast.
Ever felt like your business is not fun anymore?
It's the reality for so many business owners once they get past those first 18 months - 2 years. I call this the "business honeymoon phase".
Imagine if you could get to the spot where your business supported your life instead, of consuming it. Find out how in this episode.
After the loss of her husband, Kris Ward returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris is the founder of the Win The Hour, Win the Day philosophy.
Want tips on how to simplify your marketing? This is for you!
In this episode, I'll take you behind the scenes as we work through the problems that retailers, just like you, are facing when it comes to maximising your marketing without having to maximise the time you spend on it.
>> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE <<
But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed
Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far.
>> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE <<
But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed
Nicole De Larzac is a product development and marketing coach who helps (predominantly female) entrepreneurs launch and scale their product based businesses.
This makes her uniquely placed to share her experiences and knowledge around white labelled brands and introducing self-branded product lines that are guaranteed to boost sales and diversify your income streams. Without reinventing the wheel!
The benefits to promoting your own branded products are significant and far reaching with benefits that reach far beyond boosting the sales within your business.
If you've ever considered promoting your own branded products or need any kind of convincing your own product line is a great idea, you won't want to miss this episode.
We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE <<
But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed
The key to creating wealth in your business is to minimise risk – discover this often-overlooked strategy that most business owners never use.
Guy Naselli will let you in on one of my most favourite diversification strategies.
Guy is a Director of NSL Property Group offering outstanding performance and productivity in all facets of the property including but not limited to, vendors, purchasers, landlords and prospective tenants. Guy understands the vital elements and relationship between performance, productivity and profitability for all parties in commercial real- estate transactions.
>> You can reach Guy at guy.naselli@nslpropertygroup.com.au.
>> We’re heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.
Online shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping.
In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes.
From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on the first Apple Macintosh model, Tim has always been interested in technology and the ways it can make our lives more efficient, more entertaining, and more connected. His varied career path includes working in satellite communications, web development, specialty food and eCommerce business management. All of this informs the work he does today - helping businesses make the best decision for their eCommerce operations. When there's a fit between their needs and the services Tim offer, Tim starts on the journey of ensuring their digital technology investments by delivering the desired returns.
>> We’re heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.
>> Check out our scale.theretailacademy.net/stock to get access to our stock management masterclass.
I love properties. And I’m always on the lookout for my next one!
Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I’ve learned from my landlady adventures.
>>Here are the review tools I personally recommend, loox and okendo.
>>If you want to take a quick getaway, check out my beach house here.
>> We’re heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.
Why? Why? Why? Why? Why?
Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.
Christopher Melotti is a well-established and renowned Australian Content Marketing and Copywriting Professional who lives by the motto, "Continually challenge, consistently grow, constantly humbled, confidently show."
Catch Christopher and Salena talk about how simplicity is key to understanding your customers and bridging your products to them!
>> We’re heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.
>> Check out our shop page to get a copy of our business builder workbooks.
I’ll be sharing some scenarios and quick tips as to how to tide you over the slow season. Come join me in this episode and keep on learning how to scale your store!
But what if I asked you to think BIG for a moment and tell me your magic number. The amount of money that would make you feel like you’d really made it in business. Would it be $500,000? $1,000,000? Maybe $50,000,000. You’re only limited by your imagination!
In this episode we’re going to dive into how to find your magic number and what you need to do in your business to make it a reality. Here’s the secret: it’s not as hard as you might think. And it’s 100% achievable. Even if your dream number is crazy BIG!
Don’t let playing small stop you from reaching your number. I can’t wait for you to join me.