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Bringing Business to Retail

Information, Inspiration & Innovation for retail and ecommerce store owners who want to scale up their store.
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Bringing Business to Retail
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All Episodes
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Now displaying: Page 4
Mar 30, 2022
This week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io.

We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big end of town has all the answers. This panel discussion sheds light on the fact that no matter what size your business is, retailers are all going through the same problems.

In this episode, we discuss what's working in eCommerce and what's not. How to test and measure, what metrics are the most successful.

I know you'll come away from this episode with at least one little tip you can take away and implement in your business and start seeing results from, right away.

>> We're heading to Reed Sydney in April. To grab your free retail strategy session jump over to scaleyourstore.com/reed and book your place today. <<

For more click here

Mar 23, 2022

If you operate your eCommerce store through Shopify it's a given you'll have questions about the rollout of the new Shopify 2.0 upgrade.

Do you need it? What will it do? How do you do it? How long will it take? And most importantly will it improve my business?

In this episode, I'm joined by Anna Tillotson from Shopify design and build agency, House Of Cart. Together we'll walk you through everything you need to know about upgrading to the new Shopify platform and the enormous benefits it will have for your business.

For more click here

Mar 17, 2022
Retail can be a lonely business and in my experience the people who move their business forward, scale, grow and become hugely successful are those who have a bunch of people in their corner.

In this episode I'm taking you behind the scenes of one of 1:1 clients coaching calls so you can see what happens when people surround themselves with other people and start taking action - not just thinking about it!

Growing is not done alone and I'm super pleased to be able to help you on your journey.

If you're in Australia and heading to the Reed Gift Fair in Sydney jump on over to scaleyourstore.com/reed and book a 1:1 strategy session with me or one of my team to talk about how you can get clear on what you need to scale and grow your retail business.

For more click here

Mar 10, 2022
It's no secret being an entrepreneur can help you connect with some amazing people. However, it can also be really hard on friendships.

People you used to confide in and connect with suddenly have no idea what you do, they question your choices or are threatened by your success or income. When your business becomes tightly intertwined with your private life it can feel like nobody really shares the same interests as you anymore. Before you know it life has become very lonely.

In this episode I'm sharing how my friendships and personal connections have changed over the years I've been in business, some steps I recently took to put myself back in the friendship game and how I've come to realise to do something great you sometimes have to leave something average behind.

I can't wait for you to join me!

For more click here

Mar 3, 2022

If you're most like business owners who have built a team around them you'll have staff or contractors to deliver key outcomes for many of your business pillars.

Perhaps you have a bookkeeper or accountant, you probably have a team of sales staff, and maybe work with a buyer or agent to source your stock. However, for lots of retail CEOs Marketing is your self-appointed domain.

Whilst you can balance your two roles you're undoubtedly saving yourself the expense of two wages. But how much is your business losing when you suddenly find you don't have time to complete all those marketing tasks you have on your plate?

In this week's episode, I'm sharing an experience I had recently that enlightened me to just how much money I was missing out on by not bringing on extra staff to help me and the rest of our team deliver some very important KPIs and how I worked to bring on new staff before I could afford it.

For more click here 

Feb 24, 2022
In this episode Nate Regier, CEO, co-founder and owner of global leadership advisory firm Next Element, shares with me how conflict doesn't have to be a negative experience but an opportunity to take the energy missing between what your customer wants and what they're experiencing and use it to create more positive interactions. Stick around til' the end to hear me doing some Angry Customer roleplaying!
 
For more click here
Feb 17, 2022
How many times in the past month have you gone browsing for things you don't actually want to buy? Probably not many. The reality is when consumers go shopping they generally have a problem they need solving and though they may not know exactly what it is that will do that, if they're putting the energy into finding a solution they're going to get their money out if they find it.

In this episode, I'm exploring why it is retailers are continuously telling me they hate selling to their customers and how their fear of taking other people's money is stopping their business from thriving.

If you're ready to go from salesperson to solutions person and nail your sales targets you'll want to join me.

For more click here

Feb 10, 2022

I'm guessing you've often asked yourself how you can make more money. But have you ever asked yourself why you're not making the kinds of sales or generating the levels of revenue you need to make your business truly successful?

You probably believe the answer lies in simply increasing your social media traction or aiming for a bigger marketing budget - after all, that's what all the big guys are doing. In this episode I'm sharing why neither of those strategies are a magic fix and what will actually help you hit your revenue goals.

Tune in to discover more about busting out of poor shopkeeper mode and what actions you need to take to really boost your sales.

For more click here

Feb 3, 2022

The start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you.

When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to help you transition or grow? Or if they are just another bright shiny thing to distract you from the real work you need to be doing?

In this episode, we're digging into the most effective ways you can assess new opportunities and make sure you invest time and energy into those that are going to bring you closer to your goals.

For more click here

Jan 27, 2022
What happens when you spend your day doing something you love but it just doesn't bring in enough to pay the bills and put food on the table?

In this episode, I'm joined by designer and digital marketer, co-founder of Electric Eye Agency and the former bass player from the band City Lights, Chase Clymer. Using his creative experiences Chase has become an expert in helping eCommerce brands scale and grow and market to their dream customers.

Join me as we chat about building the perfect marketing funnel based on attraction and conversion and why ignoring your customer pillar will stop you from going next level with your marketing. For more click here 
Jan 20, 2022

Nobody wants to think their customers are shopping with someone else, especially after all the time and effort you've put into attracting them to your store. But the reality is, they probably are.

Promoting that you are unique or offer great customer service or stock only quality products simply isn't enough to cut it in today's competitive market. You need to be offering something with more impact if you want to attract and keep a loyal customer base.

In this episode, I'm sharing why your customers are shopping with your competition and the number one thing you need to do be doing differently to stop it from happening.

For more click here

Jan 12, 2022

Every now and then a retailer comes along who doesn't just listen to your advice, they jump on it and run with it! Jill is one of those retailers.

Days before Christmas Jill made a snap decision that earned her an extra $2,500 in sales, in only two hours, on the slowest trading day of the year. In this episode, I'm going to share, step-by-step, exactly what Jill did and how you can do exactly the same thing in your store and get the same awesome results.

For more click here

Jan 6, 2022

Are you tired of downloading resources or cheatsheets, joining webinars and masterclasses, listening to podcasts or investing in courses that seem to deliver unbelievable results for everyone else but achieve nothing for you...?

In this episode, I'm sharing the secret of making anything you invest in pay dividends. Seriously. You don't need to be smarter, or richer or more committed. You just need to do this one, single thing. Join me to find out what it is!

For more click here

 

 

 

Dec 23, 2021

It's easy to drop a lot of money on paid advertising, without really knowing if you're getting a good return on your investment.

If you plan to focus on your marketing pillar in 2022 and want some bite-size strategies to help you tackle your paid Ads moving into the new year, that's exactly what I'm focusing on in this episode.

Plus you'll get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.

For more click here

Dec 15, 2021

Know you need to attract new customers in 2022 but not sure how you can do it without breaking the bank? In this episode I'm sharing a bite-sized strategy you can implement in the new year which will help you hit the ground running with a tribe of your perfect customers. Plus get a sneak peek into the bonus live training we do if you join me for Scale Your Store Live in '22.

For more click here

Dec 9, 2021

Ever wondered what goes on in our Scale Your Store Live sessions? In this episode, I'm giving you a sneak peek inside one of our bonus training calls and sharing one hot strategy for getting more customers to buy from you, even during the busiest time of the year.

For more click here

Dec 2, 2021

One of our highest converting Facebook ads tells the story of Emma and Sam who sold $14,000 of dead stock in 7 days, using strategy #3. So what exactly IS strategy number three, and could you use it to move the idle, damaged, or surplus inventory in your own store.

In this episode, we're going to spill the beans on exactly what Emma and Sam did to move thousands of dollars worth of stock that was choking their cash flow and stopping them from investing in products that their customers actually wanted. And how we tackled their concerns around cheapening their high-end products or turning off their dream customers with substandard products.

For more click here

Nov 18, 2021

Small business owners & leaders hire Diane to help them create strategies that work. Her superpower is being a pragmatic possibilities thinker. You can do anything you want; you just can’t do it all at the same time!

With Diane’s guidance professionals decide on goals, create an action plan, and implement that plan. She walks alongside them like guardrails, keeping them from falling off a cliff. Diane is also the author of Succeed Without Selling and the host of the Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, and a member of the Board of the International Association of Sales Trainers.

For more click here

Nov 11, 2021

Michelle Dickinson is a wellbeing strategist, TED-X presenter, and author of a memoir entitled Breaking In To My Life, about her experiences living with a mother with Bi-Polar.

Michelle is passionate about helping people get comfortable with mental health before a crisis hits and providing the tools and strategies business owners need to enable them to move their business forward if their own mental health or those of their employees is suffering.

As more and more teams operate remotely Michelle shares strategies around fostering trust and connection with staff in a remote workplace. And helps outline the balance between showing up as honest and vulnerable, whilst at the same time modeling good emotional health care for others in our communities.

For more click here

Nov 4, 2021

If you're tired of trying to convince people to engage with you on social media, to open your emails, to listen to what you have to say, and of course introduce more people to what you are selling, you're going to love my conversation with Brandon Lucero.

In this episode of Bringing Business to Retail Brandon and I talk about the power of brand messaging and getting aligned with what you as an entrepreneur are good at and focusing on connection and service with your customers.

We cover leaning into what your customers are asking for and how important it is to also focus on bringing the money in.
There are so many takeaways in this episode, I can’t wait for you to listen in.

For more click here

Oct 28, 2021

Real estate investing has been part of Brad’s life since his college days. He earned his undergraduate degree in Finance with an eye towards commercial real estate, interning with one of the premier large commercial property portfolio companies in the Northwest. He purchased his first rental property within months of graduating college, and quickly added several more.

His experience includes management of hotel and vacation property, development of retail and hospitality space, and raising capital from both domestic and international investors. He's been exclusively focused on capital raising for commercial syndications since 2017.

For more click here

Oct 21, 2021

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to consider enticing customers to your store.

When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode, I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines.

For more click here

 

 

 

Oct 15, 2021

Michael Haase and his team at Plant Jammer are on a mission to help 1 billion people have a positive impact on the planet; by providing an innovative new way to cook and eat more sustainably. 
 
Using state of the art tech, the Plant Jammer app matches ingredients and recipes to the personal likes and dislikes of the user, eliminating the frustration of missing or need for alternative ingredients and the environmental impact of food waste.

On this episode Michael shares how Plant Jammer have created a unique three way relationship with their customers and affiliates by creating marketing opportunities from data collection and building social connection.
 
I can't wait for you to join me for our conversation about building a highly engaging customer experience through collaboration, collection and connection (all the C's!).

For more click here

Oct 7, 2021

Most people think that the key to a successful brand is great marketing, but what if you are a successful marketer already? Does that mean that your brand is instantly going to become an overnight success?


In today’s episode of Bringing Business To Retail, I speak with Sarah Greenway from Lava Tribe. She shares with us her journey, the importance of knowing you are not alone and the only person making business mistakes and how confronting her biggest fear propelled her business. I can’t wait for you to join us.

For more click here

Sep 30, 2021

Quite often when people hear stories about successful retailers and E-commerce store owners they are intrigued to know where they came from and how they got there.

What was their secret and what wins and challenges they encountered on their way to success?

In today’s episode of Bringing Business To Retail, I’m thrilled to be talking to Stephanie Mitchell who shares her retail journey and the importance of knowing who your customer is and what not knowing can cost you!

She also shares the importance of investing in herself and how it made her business thrive.

I know you are going to love hearing Stephanie’s journey!

For more click here

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